Philosophy Corporate Philosophy

Basic Philosophy

We contribute to society by producing products that make people feel young, beautiful and healthy, enabling them to enjoy full, culturally rich lives.
Through this meaningful contribution, we aim to maintain stable, consistent growth and earn fair profits, while conducting all business activities in the spirit of fair and open competition.
We place an emphasis on harmonious and open-minded interaction, and strive to create a rewarding work environment that encourages all employees to find a sense of purpose and realize their full potential.

Five Key Contributions

  • 1.

    Contribution to customers
    Contribute to customers’ culturally rich lives by providing outstanding products that make them beautiful and healthy.

  • 2.

    Contribution to business partners and suppliers
    Contribute to business partners and suppliers by creating win-win opportunities and promoting mutual development.

  • 3.

    Contribution to employees
    Contribute to the enhancement of employees’ lives by providing a rewarding work environment.

  • 4.

    Contribution to shareholders
    Contribute to shareholders by providing dividends from stable and consistent profits.

  • 5.

    Contribution to global society
    Contribute to the economic, cultural, and environmental progress of global society.

Our Basic Philosophy expresses the ideals of our employees

Our Basic Philosophy defines who we are and the kind of company we are striving to become. Hoyu was entering its 70th year in 1992, and it had become apparent that the company needed all of its members to come together to create a consistent environment and define a common direction to lead us to further growth in the 21st century and beyond.

Our Basic Philosophy is the result of that endeavor. Though it is a bit lengthy, we believe that this Basic Philosophy authentically captures the unique characteristics of Hoyu in the eyes of our employees.

Our Five Key Contributions represent our approach to stakeholders

In addition to our Basic Philosophy, Hoyu has also defined our Five Key Contributions. Our business activities are supported by a host of individuals and organizations to which we owe our deepest gratitude and respect.

Our Five Key Contributions describe in detail how we intend to use our business activities to give back to the people and groups who have empowered our success.

The content is reflected in the Group management policy and sustainability.

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