Introducing the history of Hoyu since its founding in 1905 (Meiji 38).
Masujiro Mizuno founded MIZUNO KANKUDOU, the forerunner of Hoyu, to manufacture and sell home medical supplies.
Established "Hoyu Shokai Co. Ltd."
Masujiro Mizuno was appointed as the first president
Opened Tokyo Branch (formerly Tokyo branch office)
Opened Osaka Branch (formerly Osaka branch office)
Opened Fukuoka Branch (formerly Moji Representative Office)
GENROKU exports to overseas (Thailand) for the first time after World War II
Kimpei Mizuno was appointed as the second president
Established "Nagakute Factory" (currently Nagakute City, Aichi Prefecture)
Entering the hairdressing and beauty industry
Established "Trade Division" (currently Overseas Business Company)
Bigen(powder type) released overseas
Changed the company name to "Hoyu Co., Ltd."
Established "Cosmetology Department" (currently Professional Company)
Opened Sapporo Branch (formerly Sapporo Sales Office)
Changed the Logo of the company.
Opened Nagoya Branch (formerly Nagoya Sales Office)
Opened Hiroshima Branch (formerly Hiroshima Sales Office)
Established "Seto Factory" (Seto City, Aichi Prefecture)
Partnership with world-renowned colorist "Daniel Galvin"
A distribution center is added to the Seto factory.
Shimpei Mizuno was appointed as the third president.
Kimpei Mizuno becomes chairman of the board
Opened Hoyu Technical Academy
Established "UK Branch" in the United Kingdom as a sales and marketing base
1st Hair Coloring Splash Held
Established "Sakuragaoka Factory" (Seto City, Aichi Prefecture)
Opened Hoyu Studio Tokyo
Established "Hoyu Cosmetics (Suzhou) Co., Ltd." in China (First time overseas factory)
Opened Hoyu Studio Osaka
Completion of basic research building in Nagakute factory
Established "Hoyu America Co., Ltd." in the United States
Established "Hoyu Cosmetics (Thailand) Co., Ltd." in Thailand as a manufacturing base
Received the Minister of Health, Labor and Welfare Award for the achievements of the Hoyu Technical Academy. (Certified vocational training school)
Hoyu New Headquarters Building Completed (Nagoya City, Aichi Prefecture)
Established "PT Hoyu Indonesia" in Indonesia as a sales and manufacturing base
100th anniversary of founding
Changed the Logo of the company.
Established "Hoyu Singapore Pte Ltd." in Singapore as a sales base
Opend Hoyu Studio Sendai
Established "Hoyu Korea Co., Ltd." in South Korea as a sales base
Opened Hoyu Studio Fukuoka
Business alliance with Asgen Pharmaceutical Co., Ltd.
Established "Hoyu Malaysia Sdn. Bhd." in Malaysia as a sales base
Established "Taiwan Hoyu Cosmetics Co., Ltd." in Taiwan as a sales base
Completion of new research building in Nagakute factory
Established "Direct Business Division" as a mail order sales in Japan
Acquired 60% of Kracie Group common stocks.
Makio Mizuno was appointed as the 4th president.
Established "Hoyu Shanghai Corporation." in China as a sales base.
Established "Hoyu Cosmetics (Nederland) B.V." in the Netherlands as a European sales base
Acquired remaining 40% of Kracie Group common stocks.
Established "Hoyu Trading (Thailand) Co., Ltd." in Thailand as a sales base.
Opened Hoyu Group Global Center "SAIYUKAN".
Establishment of the 'Hoyu Science Foundation'.
Opened "Innovation Center" as a basic research facility within General Research & Development Institute.
Opened "Hoyu Professional Company Tokyo Office"
Opened "Tokyo Lab institute for general research"
Kracie Holdings, Ltd. transferred all of the common stock to Hoyu Holdings, Ltd.
Established "Thailand Representative Office" in Thailand as a marketing base for South East Asia.
Yoshihiro Sasaki was appointed as the 5th president.
Makio Mizuno was appointed as the chairperson of the Company.